Agency
DDB Paris
Year
2022-2024
Client
LCL
Briefs
Motion, video editing, graphics, concept thinking
LCL, french retail bank.
LCL, founded in 1863, is a leading French retail bank offering a wide range of financial services. As part of the Crédit Agricole Group, LCL provides innovative solutions tailored to the needs of individuals, businesses, and institutional clients.
SoMe
I've worked on creating visual content, including video editing, motion graphics, and graphic design for LCL and "LCL Maillot jaune",where we showcase our sponsorship in cycling events. I've also been involved in conceptual thinking for creative projects, with a focus on maintaining a youthful and dynamic spirit.
Reels
LCL monthly Roadmaps
For videos, I've engaged in motion graphics for various concepts, including the Euroscope format where we highlight cool real-life stories each month, POV formats, and longer type storytime formats.
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April Fool'sday
Concept Thinking, graphic design
For April Fool's Day, we needed to brainstorm a carrousel post, so I proposed several concepts. We ultimately decided on the idea of "LCL launching a bank account for pets," a April Fool's prank that garnered attention on social media.
