Agency
DDB Paris
Year
2022-2024
Client
McDonald's
Briefs
Motion & graphics, Design thinking, Ai, Editing
McDonald's, the global fast-food giant.
McDonald's accounts seamlessly integrated elements of Pop Culture, creating a dynamic and engaging feed that resonated with diverse audiences. From trending memes to iconic references, each post was crafted with meticulous attention to detail, capturing the essence of contemporary culture while staying true to the brand's identity.
Campagne Jeu 100% gagnant - 100% winner Monopoly x McDo game
The 100% winner Monopoly x McDo game, French Edition, offers the opportunity to win plentiful prizes through a finely tuned mechanism involving the collection of stickers directly inspired by the renowned Monopoly game. For this campaign, assets needed to be prepared for McDonald's restaurant terminals and SoMe (Social Media) platforms, primarily for ads (reels, stories, TikTok ads).
Big Tasty campaign
Big Tasty is back! This product campaign was being rolled out across teasers, banners, posts, and more.
L'interview Domac
Influence & Collabs
I collaborated with the artistic direction team for the 'Domac Interview' format, where McDonald's partners with influencers to discuss their experiences with the brand. Additionally, I contributed to the editing of several episodes and actively participated in the filming experience.
mcdo mcdo
McDo Supporter
A collaboration between McDo and PSG, which launched a product campaign and pre-match contests. Static and animated design conception, editing, and motion grading.
Big Tasty party
Static and 2D animated designs consistent with the theme of American taste and cinema, sound design.
