Picard Surgelés, high-quality frozen food.
Picard Surgelés is a well-established French brand with a rich history dating back to 1906, renowned for its exceptional quality frozen food products. Specializing in a wide range of culinary delights, including ready-to-eat meals, appetizers, desserts, and frozen fruits and vegetables, Picard Surgelés is dedicated to providing consumers with convenient and delicious options to elevate their dining experiences.
Agency
DDB Paris
Year
2022-2024
Client
Picard
Briefs
Motion &
video, Concept thinking, graphic design.
Motion & editing
Simple and unique recipes, perfect for everyday enjoyment.
Picard is exploring new horizons this year (2024)... heading to Korea and Thailand!
Picard introduces "Corée Mania"
Influence & collabs
Tiktok
For this launch, I collaborated with the social media team to plan and implement a TikTok promotion. We brainstormed creative video concepts, reached out to influencers, briefed them on the campaign goals, and ensured the content aligned with Picard's brand identity.
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Brand's
messaging
For various social media platforms, I produced a variety of animated and static content for Picard, ranging from product promotions to themed campaigns such as back-to-school, Pikachu-themed games, and new product launches. My responsibilities included conceptualizing ideas, designing graphics, and creating engaging content tailored to each platform's audience and objectives.
